A signage app lets you put any type of content you want on your smart TV, from menus to event promotions. You can set up content playlists so that your menus or slideshows will automatically change according to your pre-set schedule.
Maybe you want to set up a special brunch menu that only plays on Sundays.
Or maybe you want to have Employee Appreciation Mondays, where you feature employees' fun facts and quotes.
Whatever your plan for content, you can do it with a signage app.
In this guide, we cover the top apps to try plus we show you how to choose the right one for your business or organization.
What's in this guide:
- What is a signage app?
- Signage app content ideas and widgets
- How to choose the right signage app
- Top 13 signage apps
- Frequently asked questions about signage apps
What is a signage app?
A signage app allows you to continuously play content on a smart TV, tablet, or other device. The top use cases for signage apps are restaurant menus, school announcement boards, workplace news, and office updates. While most signage apps are web-based and can be used on any smart TV, there are native signage apps that work for specific brands, such as Apple TVs or Samsung TVs.
Signage app content ideas and widgets
The success of your signage app comes down to your content. In an office setting, you might want to have workplace announcements and clocks with times for all of your important geographical areas. A brewery, on the other hand, might feature their menu alongside a slideshow of upcoming live music events.
Here are some ideas for the type of content you can add to your signage app:
- RSS feed (to pull in blog content)
- Social media feed
- Featured employees
- News and announcements
- Workplace procedures
- Service options
How to choose the right signage app
All signage apps allow you to manage content centrally on your computer and launch it on any smart TV screen you want.
To help you choose the right platform, look for these key elements:
- Wifi requirements - If your Wifi works 99% of the time, you can opt for browser-based signage, which is easier to use, more affordable, and doesn't require special hardware. If your Wifi is unreliable, you'll need special hardware for offline playback.
- Device compatibility - Make sure the signage app will work on the type of smart TVs you have. Browser-based digital signage works on any smart TV with a web browser (which nearly all smart TVs have). Hardware-based digital signage will only be compatible with certain devices, so check with the software company's sales team.
- Integrations - Check that the platform integrates with the content apps and widgets that matter most to you. For example, if you want to showcase user-generated content, you might want an Instagram integration.
- Cost - The cost should be low enough to where you feel like you'll get much more out of it than what you're investing.
- Ease of use - If you don't have an IT team on staff, make sure to choose something that is simple for nontechnical people to use.
Top 13 signage apps
Now that you know what to look for, let's explore your options. We've included a variety of signage apps to cover all use cases and business types.
Juuno is an easy-to-use, browser-based signage app that works on any device.
- Works for any smart TV
- Content playlists and schedules
- Canva integration (for thousands of free design templates)
- Social media integrations
- RSS feed for pulling in blogs and news
- Multimedia content
At $20 per screen per month, Juuno is a super affordable option.
2. EZ Plus
If you have an Apple TV, you'll enjoy this free signage app.
- Designed specifically for Apple TVs
- Allows you to display Google slides
- Supports PDFs and image files
- Offers content schedules
The EZ Signs app is completely free for use. You can contact them for custom services if you need help with deployment or design.
OptiSigns is another affordable signage app that works across industries and use cases. Keep in mind that they recommend that you use an Amazon Fire TV or Amazon Fire Stick for best results.
- 100+ content templates
- Data mapping
- Offline play
- Images, slides, and videos
The ProPlus plan costs $15 per month and unlocks most features, include security logging and single sign on.
Like the name suggests, DigitalMenu.TV is a signage app dedicated to the restaurant industry. While they do have plenty of templates, the styles are a bit outdated.
- Design studio specifically for menus
- Automated content scheduling
- Plugins for adding weather and RSS to your signage app
Subscriptions are offered with custom pricing, so get in touch with their sales team for a quote.
DoPublicity is another signage app designed exclusively for the food service industry. If you want to join their advertiser network and earn revenue by displaying ads on your menus, then consider choosing DoPublicity.
- Menu templates
- Ability to earn money by displaying ads
- Media player for offline play
You'll pay a one-time fee of $299 for lifetime access.
Scala is an enterprise-grade solution that is best suited towards large corporations and school districts. You'll need to purchase their media player, which will guarantee optimal performance, uptime, and offline play.
- Signage app templates
- Content design studio
- Content playlists and scheduling
- Uptime alerts
- Security logs
Scala only offers custom pricing, so get in touch with them for a quote.
7. OnSign TV
OnSign TV offers enterprise-grade features at a more affordable cost than most enterprise solutions.
- Animated content transitions
- Drag and drop content designer
- Template library
- Custom font support
- Multilanguage support
You'll pay $19.99 per screen per month for the Professional plan and $29.99 per screen per month for the Enterprise plan.
With their different pricing plans, NoviSign can work well for both small businesses and large enterprises. This signage app also allows you to create interactive touchscreen kiosks.
- Social media integrations
- Weather and clock widgets
- Drag and drop content design studio
- Touchscreen kiosks for wayfinding, polls, and information (doesn't work for placing orders)
The Business Plus plan costs $29 per screen per month, while the Premium plan costs $49 per screen per month and gives you advanced reports and monitoring.
With pricing plans and features for both small businesses and enterprises, ScreenCloud is a solid option. This signage app is designed for office use cases, not restaurants.
- Digital employee announcement boards
- Office check-ins
- Signage app integrations for weather, RSS, and more
- Social media widgets
ScreenCloud charges $20 per screen per month for the Core plan and $30 per screen per month for the Pro plan. They also offer enterprise plans with SSO and advanced security features.
SnapComms offers a signage app inside of its employee communication platform, which offers additional ways to stay in touch.
- Desktop alerts
- Video alerts
- Custom screensavers, wall papers, and lock screens
- Employee newsletters
- Employee app
- App newsfeed
- Emergency phone alerts
SnapComms' pricing is based on employees. You'll pay $9 per employee per year on the Inform plan and $14 per employee per year on the Engage plan.
SkyKit offers integrations that make it a great fit for offices that want to showcase live data dashboards to their corporate teams. SkyKit also offers office management features.
- Data dashboards
- Corporate device management
- Employee clock-ins
- Visitor check-ins
- Meeting room management
- Floating desk management
Only custom pricing is available, so get in touch with sales for a quote.
With truDigital, you get an enterprise-grade signage app and media player for reliable offline play.
- Custom design services
- Data dashboards
- Social media integrations
Self-serve subscriptions aren't available. You'll need to get in touch with sales for a custom quote.
13. Rise Vision
Rise Vision is an affordable option for schools and universities because of its unlimited, per-school pricing structure.
- Design templates
- RSS feed integration
- Weather and clock plugins
- Support for Google and PowerPoint slides
You'll pay $999 per school per year, and you have unlimited use within each school.
Frequently asked questions about signage apps
Get answers to common FAQs about digital signage applications.
Does digital signage work on any smart TV?
Typically, yes. If your signage app works from the smart TV's web browser, then you can use it on any brand of smart TV. However, if the signage app is a native app, then you'll need to make sure to download an app that works with your specific device.
Do I need special hardware to use a signage app?
For the most part, no. If you're using a signage app that works in a web browser, all you need is a subscription to the software and a smart TV. But if you want offline play, you'll need to purchase a signage app that comes with media player hardware.
How much do signage apps cost?
Enterprise solutions that include offline play, uptime alerts, and security audits can cost thousands of dollars per year (or per month). But for simple signage apps, most small businesses can expect to pay around $20 - 40 per screen per month.
Looking for a simple, low cost signage app? Check out Juuno.